# The Bold Bi-Coastal Baddie Who Broke the Real Estate Mold with Phillip Salem

> Episode 109 of the WELLthy Investor Podcast

- **Published:** 2025-07-15
- **Duration:** 00:51:20

## Description

Phillip Salem shares how bold authenticity, fashion-forward branding, and mental wellness helped him build a bi-coastal business and referral empire. Discover the REI Agent Podcast episode that will change your mindset forever. See full article: https://www.unitedstatesrealestateinvestor.com/the-bol

## Chapters

- 00:00 -- - Introduction to The REI Agent Podcast
- 00:24 -- - Mattias Teases the Bicoastal Baddie: Phillip Salem
- 03:30 -- - Phillip's Nicknames: Agent P and Not Your Basic Broker
- 04:45 -- - Mattias on Standing Out and the Purple Cow Principle
- 05:01 -- - Phillip's Journey from Fashion to Real Estate
- 07:29 -- - The Dream of Selling on Both Coasts
- 09:29 -- - Building Business in Two Markets
- 10:10 -- - Starting in NYC with Rentals and Climbing Up
- 12:51 -- - Making LA Work with Strategic Travel and Mentorship
- 13:42 -- - Losing Deals but Staying Grounded
- 15:26 -- - Mattias on Managing High Stakes Logistical Chaos
- 16:01 -- - Phillip’s Deal Minimum and Referrals Strategy
- 17:21 -- - Selling Glinda’s Home: Ariana Grande’s Apartment
- 18:28 -- - Time Split Between NYC and LA
- 18:46 -- - Referral Model and Smart Delegation in LA
- 20:08 -- - Do Clients Always Want the Bicoastal Baddie?
- 20:30 -- - Setting Client Expectations and Respectful Relationships
- 21:52 -- - Examples of Working Remotely in Real Estate
- 22:53 -- - National Brands and Local Trust: Eklund, Serhant, and LV
- 24:24 -- - Customer Service from Fashion to Real Estate
- 26:29 -- - Mattias on the Disney Brand Archetype
- 27:17 -- - Treating Every Client Like Beyoncé
- 28:36 -- - Creating Boundaries and Taking Days Off
- 29:04 -- - Letting Go of Clients Who Don’t Respect Boundaries
- 30:26 -- - Commission is Earned: The Emotional Weight of the Work
- 31:23 -- - Staying Grounded Through Volunteering
- 32:18 -- - Dog Rescues, The Blind Center, and Giving Back
- 33:46 -- - Flying to Vegas for Janet Jackson: The Power of Joy
- 34:13 -- - Tech Nerd Dreams and The Vegas Sphere
- 35:32 -- - Music, CrossFit, and Creative Outlets
- 36:40 -- - Agents Can Have Talents Outside of Work
- 37:29 -- - Third Places: Volunteering, Gyms, and Social Events
- 39:02 -- - Building Brand Through Passionate Networking
- 40:46 -- - Surrounding Yourself With Confidence and Opportunity
- 42:35 -- - Value and Confidence: Why You Deserve That Listing
- 43:42 -- - Surgeon Analogy and Being Prepared
- 44:06 -- - Golden Nugget: Be Authentic and Go Against the Grain
- 47:16 -- - Phillip's Favorite Book: The Meaning of Mariah Carey
- 48:50 -- - Shoutout to Tampa Bri and Fearless Branding
- 50:01 -- - Collaboration Over Competition: Agent Masterminds
- 50:37 -- - How to Contact Phillip Salem
- 51:03 -- - Closing Messages from The REI Agent Team

## Show Notes

Phillip Salem shares how bold authenticity, fashion-forward branding, and mental wellness helped him build a bi-coastal business and referral empire. Discover the REI Agent Podcast episode that will change your mindset forever.
See full article: https://www.unitedstatesrealestateinvestor.com/the-bold-bi-coastal-baddie-who-broke-the-real-estate-mold-with-phillip-salem/
(00:00) - Introduction to The REI Agent Podcast
(00:24) - Mattias Teases the Bicoastal Baddie: Phillip Salem
(03:30) - Phillip's Nicknames: Agent P and Not Your Basic Broker
(04:45) - Mattias on Standing Out and the Purple Cow Principle
(05:01) - Phillip's Journey from Fashion to Real Estate
(07:29) - The Dream of Selling on Both Coasts
(09:29) - Building Business in Two Markets
(10:10) - Starting in NYC with Rentals and Climbing Up
(12:51) - Making LA Work with Strategic Travel and Mentorship
(13:42) - Losing Deals but Staying Grounded
(15:26) - Mattias on Managing High Stakes Logistical Chaos
(16:01) - Phillip’s Deal Minimum and Referrals Strategy
(17:21) - Selling Glinda’s Home: Ariana Grande’s Apartment
(18:28) - Time Split Between NYC and LA
(18:46) - Referral Model and Smart Delegation in LA
(20:08) - Do Clients Always Want the Bicoastal Baddie?
(20:30) - Setting Client Expectations and Respectful Relationships
(21:52) - Examples of Working Remotely in Real Estate
(22:53) - National Brands and Local Trust: Eklund, Serhant, and LV
(24:24) - Customer Service from Fashion to Real Estate
(26:29) - Mattias on the Disney Brand Archetype
(27:17) - Treating Every Client Like Beyoncé
(28:36) - Creating Boundaries and Taking Days Off
(29:04) - Letting Go of Clients Who Don’t Respect Boundaries
(30:26) - Commission is Earned: The Emotional Weight of the Work
(31:23) - Staying Grounded Through Volunteering
(32:18) - Dog Rescues, The Blind Center, and Giving Back
(33:46) - Flying to Vegas for Janet Jackson: The Power of Joy
(34:13) - Tech Nerd Dreams and The Vegas Sphere
(35:32) - Music, CrossFit, and Creative Outlets
(36:40) - Agents Can Have Talents Outside of Work
(37:29) - Third Places: Volunteering, Gyms, and Social Events
(39:02) - Building Brand Through Passionate Networking
(40:46) - Surrounding Yourself With Confidence and Opportunity
(42:35) - Value and Confidence: Why You Deserve That Listing
(43:42) - Surgeon Analogy and Being Prepared
(44:06) - Golden Nugget: Be Authentic and Go Against the Grain
(47:16) - Phillip's Favorite Book: The Meaning of Mariah Carey
(48:50) - Shoutout to Tampa Bri and Fearless Branding
(50:01) - Collaboration Over Competition: Agent Masterminds
(50:37) - How to Contact Phillip Salem
(51:03) - Closing Messages from The REI Agent Team
Contact Phillip Salem
https://phillipowensalem.com/
https://www.instagram.com/phillipowensalem
For more authentic content to enhance your holistic success, visit https://reiagent.com

## Links

- [Listen on web](https://anchor.fm/s/f92ea708/podcast/play/105213754/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-6-8%2F403543190-44100-2-fcf196a1aecb5.mp3)
- [Watch on YouTube](https://www.youtube.com/watch?v=UNQ-nYG5PFw)
- [Full HTML version](https://reiagent.com/episodes/ep-109-the-bold-bi-coastal-baddie-who-broke-the-real-estate-mold-wi/)